Finding the Right Coaching Niche ft. Nathalia Melo

Finding the right niche as a trainer might be difficult and confusing. The fitness industry is huge and fascinating in so many ways that it provides countless different career options.

In the sixth episode of Real McCoy Radio, host Greg McCoy brought in athlete, personal trainer, business owner and mother Nathalia Melo.

Nathalia moved from Brazil to the USA, when she was only 19 years old with $350 savings. She had no plan and worked hard cleaning restaurants at the beginning of her stay, but she was absolutely sure she didn’t want to stay in Brazil and continue her law education.

She was very interested in health and fitness and took the risk to make the first step towards the career she wanted. She knew that her passion for the gym was not going anywhere, so she dedicated her time and effort to it. With enough discipline, thriving and strong will to succeed, Nathalia started competing and won the Olympia, which is the most prestigious bodybuilding competition in the world.This helped her be seen  in the fitness world but it was not exactly  the career she wanted. Competing in bodybuilding was the stepping stone she needed to move forward in the industry.

After building her name as a trainer, she had to move to Ireland to live with her husband. Nathalia started doing seminars all over the world, which was a great gig, but it could not continue when she got pregnant.

Getting back in shape after two pregnancies helped Nathalia realize that her mission was to coach other moms and help them take care of their bodies. She needed a certain amount of time and experience to understand this, which means that finding the right coaching niche might not happen from the minute you start your career as a trainer.

The most important lesson from this example is to keep looking for that one thing you are really passionate about and never settle for anything less. When the time is right and you are ready for it, it will come to you.

Nathalia has come a long way and she is still improving her business. She says that it is very important to keep learning new things and implement them in your coaching style. Here are a few key takeaways from her interview with Greg that can contribute to every personal trainer’s success.

  • Structure your business model in recurring revenue. This would allow you to keep your clients more accountable and consistent with their workouts.
  • If you decide to get a business mentor or coach, research that person well. There’s a lot to be gained from coaching, but you should be critical. Ask questions and decide whether that mentor is right for you.
  • Read more books. Books can help in every aspect of our lives and are one of the best knowledge resources. Nathalia’s top 3 list includes Talk Triggers, Building a Story Brand, and Expert’s secret.

Do you want to listen to the whole episode? If yes, click here.

Make sure you check out the following links to learn more about Nathalia and her Mother Strong League program:

If you want to find out more about the host Greg McCoy, check out his website, social media, YouTube channel, or come for a visit at Hidden Gym.